SiS has signed an exclusive agreement with Rock 'n' Roll Marathon Series to be the Official supplier of its patented isotonic energy gels at all 30 race series worldwide including 20 in the US and Canada. The Las Vegas two day running event in November will attract over 45,000 athletes, making it one of the largest running events globally. This agreement is in place for 3 years until December 2020.
More than 600,000 professional and amateur athletes from around the world participate in a Rock 'n' Roll Marathon Series event each year. SiS will have access to all marathon and half marathon participants through email and social media. On race days SiS will be engaging with athletes pre-race and at the finishing line whilst providing feeding stations on route, thus ensuring the best nutrition advice at all stages. The GO Isotonic Energy gels provide runners with faster energy, readily absorbed with no need for additional water.
In addition SiS will be working with the National Medical Director of the Rock 'n' Roll Marathon Series to develop video content to inform athletes on sports nutrition for endurance events.
SiS Chief Executive Stephen Moon commented:
“We are delighted to have signed this exclusive Global Partnership with Rock 'n' Roll Marathon Series, which is testament to our science and product superiority. This builds on our reach in the US having already partnered with USA Cycling earlier this year, and supports our International growth strategy.”
Rock 'n' Roll Marathon Series Senior Vice President John Smith said:
“It is our goal to provide participants with safe and effective products when they run our courses. SiS products are underpinned by science and we are confident we will be providing our runners with a market leading endurance nutrition product endorsed by elites”