SCIENCE IN SPORT PLC
(“Company” or “Group”)
Long-term Partnership With New York Marathon and NYRR
Science in Sport plc (AIM: SIS), the premium performance nutrition company serving elite athletes, sports enthusiasts, and the active lifestyle community, is pleased to announce a three-year partnership with New York Road Runners (NYRR), the world's premiere community running organisation and producers of the prestigious TCS New York City Marathon.
SiS is the exclusive, official Sports Nutrition and Energy Gel partner of New York Road Runners and the TCS New York City Marathon. SiS Energy gels and bars will fuel runners over the course of eight NYRR events this year, including the 50,000 runners expected at the TCS New York City Marathon.
The world-leading SiS Beta Fuel gel will be available to give runners the most scientifically advanced fuel on the market. Based on ground-breaking research and scientific development, the SiS Beta Fuel gel redefines the amount of carbohydrate that can be ingested and highly utilised by an endurance athlete.
By providing the NYRR community with unrivalled access to the best product, service, and education, SiS will ensure every athlete is fuelled to perform at their very best.
Stephen Moon, CEO of Science in Sport said:
“We are excited to be partnering with the largest running organisation in the world. Running is a key part of our future and we look forward to this partnership being at the heart of it. Having our ground-breaking SiS Beta Fuel gel on course at the New York Marathon extends brand awareness in the important US market.”
Christine Burke, Senior Vice President of Strategic Partnerships and Runner Products at New York Road Runners said:
“New York Road Runners reaches hundreds of thousands of runners each year through our races and events, and we are looking forward to partnering with SiS to provide our runners a world-class sports nutrition option. Together, we will be able to keep our worldwide community of runners fueled at our events to provide them the best race experience possible.”